Next-gen USB connector a reversible challenge to Apple’s Thunderbolt & Lightning - Apple Insider

Nothing beats for its lack of journalistic integrity.

USB 3.0 isn’t a challenge to Lightning Cable. Lightning cable is USB 2.0 with a different connector… with annoying DRM chips.  Thunderbolt and USB are both technologies that Intel shepherds.

The article itself isn’t as bad, but misses the fundamental point that USB 3.1 isn’t due out until 2016. Thunderbolt 3.0 could easily be on horizon but that time, increasing its bandwidth 2x to 40 Gbps (5 GB per second) or even higher.

Don’t get your hopes up for PCIe 16x speed in two short years. Its 128 Gbps, bi-directional.